Sports Team Ownership and Use of Data Analytics Winter 2023

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Class Details

Students will learn about the ownership and operation of a sports team and, most importantly, the complex decisions and data analytics employed to make business decisions. Specifically, this course will explore the following areas: – The Fundamentals of the Business of Professional Minor League Sports Franchises – The Application of Data Analytics and Business Intelligence in Sports Management – Understanding the Customer (the Fan) – The Social and Economic Impact of a Minor League Sports Franchise The course will encompass elements of economics, math, data analytics, marketing and communications. It also is likely to address leadership, organizational design, ethics, strategic planning, diversity and culture. With regard to the pedagogical approach, the course will involve (i) reading of a sports management and/or sports analytics text book, case studies and sports business journals, (ii) listening to podcasts, (iii) engaging with guest speakers, (iv) participating in class discussions and debate with the instructor regarding his own real-world experience as a minor league sports team owner, (v) some engagement of the Socratic method as case studies are discussed and debated, and (vi) writing of a short paper and a two-person presentation of a “real world” project. Text Book: Sport Business Analytics, Keith Harrison & Scott Buckstein Case Studies: Oakland Athletics: Reinventing the Fan Experience and Business Model by Dave Rochlin (UC Berkeley) The Kitchener Rangers Hockey Club: Skating into the Future by Karin Schnarr, Mathew Krizmanich, Chelsea Lee (Ivey Publishing) The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues by Frank V. Cespedes, Laura Winig, Christopher H. Lovelock (Harvard Business School) Podcasts: SBJ Unpacks Other Sources: Sports Business Journal Issues
The Class: Format: lecture
Limit: 26
Expected: NA
Class#: 1106
Grading: pass/fail only
Requirements/Evaluation: short paper and final project or presentation
Prerequisites: none
Enrollment Preferences: upper classes, but would love a balance of genders
Unit Notes: Todd W. Halloran (P'21 & '24) is a Senior Advisory Partner at private equity firm Freeman Spogli & Co., and Exec Chairman & principal owner of minor league hockey franchise South Carolina Stingrays & minority owner of AA baseball team NH FisherCats.
Attributes: EXPE Experiential Education Courses
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