SPEC 13
INFLUENCE®, Venture Capital and Marketing Winter 2024

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Class Details

INFLUENCE® as an investment method for start-ups: hybrid course melding principles in economics, sociology, and psychology, The intense program examines core venture capital structures, brand development, and social priming through social media influencers and applies them to create a new company where INFLUENCE drives growth and value. The London Fund’s proprietary Lal Toofan methodology and investment approach help students develop a start-up, its business plan, and a venture capital presentation. The class will meet 4 days a week for 3 hours a day. Celebrity influencers and seasoned entrepreneurs will contribute to the class lectures. Out-of-class work includes competitive research on investments, financial modeling, and social network browsing.
The Class: Format: lecture
Limit: 20
Expected: NA
Class#: 1302
Grading: pass/fail only
Requirements/Evaluation: Presentation(s)
Prerequisites: None
Enrollment Preferences: Prior work experience, and preference for psychology, sociology, economics, and political economy majors. The class should have a 50/50 balance of creative and quantitative-focused individuals.
Unit Notes: Founder, The London Fund, serial entrepreneur; managed of two $1B+ VC and PE funds; four IPOs by 27, $2B in exits; seven patents; Presidential Task Force while at the CIA; held every CxO title (except COO); BA Williams College
Attributes: STUX Winter Study Student Exploration

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