THEA 23
Business of the Arts Winter 2024

Class Details

The practical and administrative aspects of a profession and life in the Arts (performing, visual and other) are examined in this seminar. Topics include: speaking articulately about your work, budgeting basics, marketing your work, building a sustainable fundraising program that fits your artistic practice, cultivating relationships with key industry professionals, pitching your artistry, among other topics. Guest Artists and Arts Administrators from New England will join us with informative presentations that shed light on the practicalities and realities of being a professional artist. Over the course of Winter Study, students will design a hands-on plan and accompanying budget focused on developing and pursuing a life in the arts post-graduation. This course is about preparing artists on the practicalities of building an artistic life after college. By the end of the course, participants will be better prepared to perform the business tasks expected of arts professionals aimed at promoting your work, funding it and growing artistically within the larger arts landscape. Please note: This class is applicable to those students interested in pursuing a career in the Arts full-time, however, if you’re considering a “day job” in a separate field, but also want to pursue your artistry part-time, then this class is also for you.
The Class: Format: lecture
Limit: 20
Expected: NA
Class#: 1327
Grading: pass/fail only
Requirements/Evaluation: Paper(s) or report(s); Presentation(s); Creative project(s)
Prerequisites: Students need to have completed at least one course in Dance, Theatre, Studio Art or Art History.
Enrollment Preferences: Dance, Theatre, Studio Art and Art History Majors should be prioritized.
Unit Notes: Sara Juli is an acclaimed solo performer who creates and tours original dance-theater. She is also the Founder/Director of Surala Consulting, a fundraising consultancy that helps non-profits and artists build and execute fundraising strategies.
Materials/Lab Fee: $100
Attributes: EXPE Experiential Education Courses
SLFX Winter Study Self-Expression
STUX Winter Study Student Exploration
WELL Winter Study Wellness

Class Grid

Updated 8:21 am
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  • THEA 23 - 01 (W) LEC Business of the Arts
    THEA 23 - 01 (W) LEC Business of the Arts
    Sara Juli
    RF 10:00 am - 11:30 am
    62CtrThea&Dance Seminar Rm 167
    RF 12:30 pm - 2:00 pm
    62CtrThea&Dance Seminar Rm 167
    1327
    Open

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