Business of Sports Team & Data Analytics Winter 2024

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Class Details

Students will learn about the ownership and operation of a sports team and, most importantly, the complex decisions that a sports franchise faces and the use of data analytics to assess and improve performance. Specifically, this course will explore the following areas: 1. The fundamentals of the business of a minor league sports team; 2. The application of data analytics and business intelligence tools to assess and improve performance; 3. The exploration of the customer (the fan); 4. The social and economic impact of a minor league sports franchise. The course will encompass elements of economics, math, data analytics, marketing, and communications. It also is likely to address leadership, organizational design, ethics, strategic planning, diversity and culture. With regard to the pedagogical approach, the course will involve (i) a sports management/sports data analytics text book, and case studies, (ii) reading sports business journal articles, and listening to relevant podcasts, (iii) engaging with guest speakers, (iv) participating in class discussions and debate with the instructor regarding his own real-world experience as a minor league sports team owner, (v) some engagement of the Socratic method as case studies are discussed and debated, and (vi) writing of a short paper and the presentation of a “real world” project.
The Class: Format: lecture
Limit: 24
Expected: NA
Class#: 1132
Grading: pass/fail only
Requirements/Evaluation: Paper(s) or report(s); Presentation(s)
Prerequisites: None
Enrollment Preferences: Desire a mix of women and men, students and student-athletes, graduating classes, and a preference for those that specifically reached out to express genuine interest.
Unit Notes: Todd W. Halloran (P'21 & '24) has a career investing (private equity) in growth companies, and now also owns and oversees a minor league hockey team and has minority stakes in a AA baseball team and a Premiere League Football team (European soccer).
Materials/Lab Fee: $53
Attributes: STUX Winter Study Student Exploration

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